FACE 4WARD - SERUM

Name: FACE 4WARD - SERUM
Rating: 4.9 (47 reviews)

PRO-YOUTH SERUM

Combats multiple signs of skin ageing, from fine lines and wrinkles to irritation and sun damage.

Why it works...

• Our multi-tasking powerhouse serum is specifically designed to treat men’s skin issues: targeting fine lines, blemishes, wrinkles, uneven pigmentation, dullness, dryness and irritation. All in one bottle!

• Infused with active natural ingredients, including Tiger Grass, which dramatically improves the appearance of aging and reveal smoother, brighter skin.

• A lightweight, calming formula that delivers instant results, whilst also nourishing the skin.

• Suitable for all skin types including sensitive skin.

Need help finding the best products for your skin? Try our simple skincare routine builder.

Do you find skincare terms confusing? Our skincare glossary offers easy definitions to the most frequently used terms.

Shakeup Promises

EASY RETURNS 14-day money back guarantee
FREE SHIPPING On higher value orders
AWARD WINNING FORMULAS Suitable for all skin types
5★ CUSTOMER CARE We aim to respond within 24 hours

"The serum has the perfect texture, is easy to use and my results are honestly impressive."

Matteo

"I originally bought the Serum from Shakeup Cosmetics for my boyfriend but once I saw the difference in his skin I decided to try it and oh wow! Don’t think I will be using anything else for my acne from now on."

Emma

"I’ve got to give props to shakeup’s serum, unlike others I’ve used it leaves my face feeling soft and smooth (even before applying moisturiser.) After using the serum for about a month I noticed my skin tones evened out and feels/looks more fresh. I would definitely recommend."

Stavros

HOW AND WHEN TO APPLY FACE SERUM FOR MEN

Step 1 Always apply face serum to clean skin, after cleansing. Remove the security seal on the side of the bottle cap.

Step 2 Dispense 1-2 drops onto each cheek or into the palm of your clean hand. Please avoid touching the skin directly with the glass pipette.

Step 3 Massage thoroughly into your face and neck.

Step 4 Leave our anti-aging serum on the skin for a few minutes to be fully absorbed before continuing to apply your next product such as moisturiser or bb cream.

USAGE: Unlike a standard moisturiser, the active ingredients in our serum are designed to target specific male skin concerns, including aging and blemish control. The face serum is suitable for all skin types. Use this men's serum as step 3 of your skincare routine, after toner, before moisturiser.

SHAKEUP TIP: For the best results, apply a generous amount of serum at night-time as the last step in your routine. Let the ingredients work their magic overnight and wake up with healthier, well hydrated skin!

KEY FEATURES OF OUR MEN'S PRO-YOUTH SERUM

• Effectively exfoliates to stimulate skin cell turnover, resulting in a clearer, healthier and more youthful complexion.
• Formulated with a smaller molecular structure to deliver high concentration ingredients to skin cells which a normal moisturiser is unable to reach.
• Each 30ml Face 4ward Serum is packed with anti-aging ingredients to target wrinkles, fine lines and uneven complexion.
• 100% Vegan. Cruelty Free Formulations. Made in the UK.

Want to start using your Face 4ward anti-aging serum as soon as possible? Check out our delivery options.

GET HEALTHIER SKIN IN 4 EASY STEPS

Our FACE 4WARD routine is designed to be easy to understand and simple to follow. Get the complete 4-step skincare set and save! All of the products are suitable for all skin types, and ideal for both day or night. There's no better time to step up your skincare game.

CLEANSE WITH Face Wash, it gently removes dirt and targets blemishes.
CLARIFY WITH Toner, it helps to reduce oil and shine.
RENEW WITH Serum, it refines skin by targeting fine lines, skin tone and blemishes.
HYDRATE WITH Moisturiser, it replenishes tired skin.
PLUS: Free luxury wash bag!

There's no better time than now to start looking after your skin.

GET THE GIFT SET AND SAVE

SKIN-LOVING INGREDIENTS

Cica (Tiger Grass): Speeds up skin cell turnover rate. As an effective antioxidant, it activates collagen synthesis and targets wrinkles for firmer, smoother looking skin.

Squalane: Effectively moisturises to reduce the appearance of fine lines and dark spots. Despite being an oil, it’s lightweight and noncomedogenic, meaning it won’t clog your pores.

Niacinamide: Strengthens your skins natural texture. Restoring the surface of your skin reduces the appearance of pores, dryness and refines skin tone.

Hyaluronic Acid: Revitalises and replenishes your skins surface to keep it looking healthy. It is water-holding molecule which means it retains moisture and helps to improve skin texture.

Fragrance Free: Protects the skin's overall health. This acts as an additional assurance for all skin types, because it helps to reduce the likelihood of irritation, sensitivity and reactive flare-ups.

See the full ingredients list

Robert B.

I love Shake Up products - buy them and use them regularly.

Ross M.

Could see a difference after only a couple of uses. Awesome product!

David G.

Great product. I use this before I go to bed and it feels great.

Ian P.

Great product - face feels great already

T M.

No words need for this product, just my face looks definitely better already

Zubair K.

Excellent product, leaves skin smooth and radiant. Goes well with the matte gel.

Ian H.

Good moisturiser.

Rob H.

Dropper applicator allows easy measuring of amount to use. Just a pea sized drop in the palm is enough to spread in your palms and apply to the face. Light on the skin and leaves the face feeling smoothed and nourished.

ANDREW G.

Wow. The magic serum that has evened my skin tone and given me a glow others have noticed! Thank you

lisa

Fab

seyed a.

Great product, it does what is said

Matthew N.

I use the product every day across my face & neck . It smells good , feels great & makes my skin feel soft & refreshed.

Jamie W.

I purchase this product as a comparison to the L’Oréal Men Expert Power Age. This did not disappoint. It does on so well and hydrates my skin perfectly. I use it in the morning along side my Age Def-Eye Cream. So happy with it and outstanding quality

Gary G.

Love this product. The Only thing that works for me. Thank you for this

Conor Q.

Love this product. Feels fresh on your skin. Hydrates really well. Becoming my go to product in the morning to set me up for the day.

John B.

Excellent product , easily absorbed , skin feels wonderful when applied . Another winner from Shake up , loving the brand .

Andrew F.

Came across these products after seeing an ad on Instagram. Decided to give them a try and must admit I love them. The serum is especially great, I use it after the face wash and toner, then put the moisturiser on. Really has improved appearance of skin. Also use the eye cream and have used many different ones and this is by far the best for results and price!! It really does work! If you are wondering whether to give these products a go, you should! I would highly recommend them, I've sent the link to the website to a few friends already.

Mark S.

Incredible product. Excellent customer service, my original order was stolen from my porch and was re sent immediately without fuss.

Boran

Perfect

Iain

This is just magic

Donna

Excellent products,im a female but they work for me...

Matthew N.

Easy to apply , feels great & smells nice . Makes my skin feel good & my skin looks clearer . I buy this as often as I can .

Michael

Makes my skin feel amazing to early to tell if it’s making any changes just yet.

Conor M.

Love this serum, it’s been a brilliant addition and helped transform my skin quality!

Alan E.

First time using this,fantastic results!

Gary G.

I love this product, I am 65 and my face feels like it is drinking every time I put it on. My face feels fresh all day. Thank you. I can defiantly recommend this to the older guys

Elhi

Love the texture and feel of this serum. The serum gives a slight cooling effect when it’s applied which is exactly what my skin needs after cleansing. One of the very few serums that my sensitive skin agrees with. And I’ve seen an improvement in the texture of my skin within a few applications.

Charley Gillam G.

i absolutely loved including this serum within my daily routine!! would recommend it to anyone wanting to up their skincare routine.

Zach Aston L.

Serum is an every day thing for me, cannot live without it ! Would recommend any product from shakeup,. Really reliable and have never let me down

Keith D.

Enjoying the trial and the product. . I’m half way through

Gary

Does what it says. Great feeling after you put it on. It’s like your skin is soaking up the moisture.

Chris H.

My skin had become extremely dry and flaky. After a week of using the serum my skin is much better! No flakes apparent!

Philip F.

Leaves the skin smooth and even

Nicola M.

Love love love this product! It’s a hug in a bottle for your face!

Edoardo S.

I started to buy some products prior to the pandemic and luckily when that happened having a set of skincare that actually improved my skin from being oily and having flareups due to stress, really helped my mental health throughout. The Serum - especially in a city like Manchester - feels as it's protecting my skin from smog and also from the cold LOL Not toxic masculinity branding, just spot on.

mark D.

Fab serum not sticky and works well in to the skin before following with the shake up moisturiser.

Sam B.

The Face Serum was great on my skin because I do suffer with dry skin which I was worried about but it felt amazing afterwards. And so happy with my results after two or so weeks of using :) highly recommend this product.

Robert W.

I absolutely love the pro-youth serum especially after i have washed my face in the morning as my skin is glowing for the day ahead. I definitely recommend.

Chris H.

I’ve been using it daily and noticed the difference within a week. My face is smoother and far less red . Plus no flare ups since I started using it

Rob L.

A bit pricey but really worth every penny. My skin feels so smooth and soft. I sometimes use it instead of a lotion, and it works perfectly too. Love it.

SIMON B.

Such a great product Been using for the past 4 weeks and can notice a massive difference in my skin!

Jack G.

Amazing - highly recommend 10/10 skin feels great after using this for the past 2 weeks.

Jon E.

Never used serum but it was recommended. So easy to use, absorbs quickly , I’m converted! Great affordable range

Neil M.

This product is fantastic! I’d never used a serum before but would not do without this now!

Peter C.

The best serum I’ve ever tried. Personally I use it at night time. Feels really nourishing and soothes my skin. Doesn’t give me breakouts. I wake up with smooth, plumped and well hydrated skin! Strongly recommend.

Cesare P.

So light and absorbs quickly. Skin feels so fresh!!

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FACE 4WARD - SERUM

PRO-YOUTH SERUM

14 day money back guarantee

free uk delivery available

MADE IN THE UK & CRUELTY FREE

HOW AND WHEN TO APPLY FACE SERUM FOR MEN

KEY FEATURES OF OUR MEN'S PRO-YOUTH SERUM

GET HEALTHIER SKIN IN 4 EASY STEPS

SKIN-LOVING INGREDIENTS